Competition Brief - Child Discipline Campaign

The brief

The brief was to design something to do with a campaign that was personal to me, I chose Child discipline.

My thinking

The overall tone of voice for this campaign was to be none invasive and hail parents gently in a way that they do not take offence. The elements of the campaign focus on the 2 main factors of discipline, consistency and communication. The communication is connoted within the typography and the consistency is shown in the form of a bull’s eye icon. The variations in the 4 quarters
are intended to symbolise how things can be done differently but the fundamentals
remain the same, essentially there is no right method to discipline but remembering these 2 factors is central to it being effective.